We endeavor to build solid relationships with our clients. The first and most important step is to develop a creative brief together that defines all your key objectives and end goals. The brief will serve as a guide throughout the process to help ensure the photos we produce will effectively serve your needs and reach your target audience.

From there, we will define the scope of work to be performed, including the number of shots, special equipment needed such as drones or lighting, as well as other requirements such as the need for one or more assistants, professional stagers, models, etc..

Once a signed proposal of the defined work is received, we will begin the execution phase. At this point it is ideal to have an on-site meeting together and a pre-production walk-through for shot planning and to discuss site preparation (more on this below).

After all photos have been captured, post production and re-touching begins. You will have the opportunity to review all proofs, and make final selections. Once complete, the final results are delivered to spec determined per at our initial meeting, and final payment is invoiced.

It can take more effort than one might expect to prepare a space to be ‘photo ready’. Interior spaces often have movable elements that belong in the shot, that need to be carefully positioned with precision. Objects like tables and chairs need to be aligned precisely so their lines appear even and match the perspective flow of the overall space. This type of set dressing is a normal part of what we would expect to perform on-site when we are preparing a shot. However, new construction often has dust, tools, wires, and wrapped objects to protect equipment, etc., that are still in place near completion, that need to be thoroughly cleaned and or hidden before the CO is granted. In this case, the level of preparation would far exceed what we would expect to perform on-site during filming days.

Exterior spaces also may have elements present that would be difficult or impossible to remove in post, such as construction equipment, or un-finished elements that juxtapose the intended composition.

We always assume that there will be at least a modicum of adjustment required for each shot to properly set up the composition of an interior space. Also, we can sometimes work around challenges posed by unwanted elements in exterior spaces, but it depends on various factors.

The best results are obtained from careful planning. This is where the value of the pre-production site-walkthrough come in, to help to identify tasks and steps that can be achieved to make the on-set execution go efficiently as possible, and minimize post-production re-touching work which can add time and increase cost.

One thing that can greatly help with new construction, is for the client to send a quick photo of each planned shot in advance of filming to confirm the space is signed-off, and ready with minimal adjustment before imaging. This allows us to work much more efficiently, when every hour matters to the client for team deadlines for turn-over of the space.

Additionally, we can also determine if it makes sense for a professional stager to be hired with an eye for set dressing design. A professional stager can maximize the visual design effect in a photo, by carefully arranging or adding objects to a space where sensible, to balance shape, form and color in the composition.

This can vary greatly with the complexity and scope of work required. Some projects require only 2-3 shots which can be shot in a half day, other projects require upwards of 50 shots and will require multiple shooting days. We can generally capture up to 4 shots in a half day, and between 8 to 10 shots in a full day of shooting, depending on complexity, staging requirements, and type of equipment needed.

After the on-site work is complete, the re-touching and post production work begins. This process usually takes a few weeks to turn around, show proofs, make selections and deliver the final results. Generally once the shooting is complete, the post production work can be completed in 2 - 5 weeks, depending on the number of shots, and complexity of retouching work needed, and other projects in the queue.

We use the latest Canon cameras that deliver tack-sharp images up to 45 megapixels. We control the camera with a remote wireless system, and review images as they are taken on a large screen to review details, and so the client can preview compositions as shots are being taken.

For lighting, while we do like to use natural light as much as possible, we also perform multiple exposure flash photography where needed, and can further augment and control lighting with powerful LED lights from Aputure, including the P300c, D600ii and D300ii.

For elevation shots, we have a variety of drones in our fleet that take high-resolution imagery in RAW format. ** We are fully FAA compliant with Part-107A certification, and are very experienced in procuring FAA authorizations to fly in restricted areas. ”.

While I specialize in architecture / design / commercial / real-estate photography, I love many different types of photography, and have done photography work involving models, head-shots, prom’s, and restaurant food photography. We have top-notch lighting and equipment to shoot products as well, so if you have other photography needs, let’s chat!

Our video work runs primarily through our production company CineMedia Fx LLC. We can and do perform a wide array of video work, and we collaborate with other local directors and cinematographers all the time on everything from luxury real-estate video tours, to music videos, marketing campaigns, corporate interviews, plays, events, even full-scale commercial productions. If you have a video project in mind, drop us a note! We’d love to discuss your video project needs.

Absolutely! We are located near New York, and routinely travel to all places in the north east, however we are able to travel anywhere.